Contextual
Put the brand where it makes sense.
Your brand appears inside content that is already relevant to what you're selling.
- Construction → Electrical Brand
- Parenting → Baby Care
- Beauty → Skincare
- Finance → Financial Product
Stop interrupting
the content.
Be part of it.
We place your brand inside YouTube creator content — at the moment it naturally fits the conversation.
Talk to Us
02 The problem
People don't want another ad.
They skip it.
People are trained to skip ads whenever possible.
They use YouTube Premium.
No traditional ad interruptions.
They block ads.
Ad blocking keeps getting better.
Attention costs more.
So why keep paying to be ignored?
03 The idea
01
02
Two things change the game.
Built into the content
Don't wait for attention. Be part of it.
The brand placement becomes part of the creator's viewing experience instead of another traditional ad interruption.
04 Ad products
Your brand. Your space.
Four ways to become part of the content.
Pulse
Small. Clean. Present.
A subtle brand placement that sits naturally inside the content.
Flow
The brand flows with the content.
A larger contextual placement designed to capture attention.
Dominator
High-impact. Maximum presence.
A bold placement for moments where the brand needs to own the frame.
Blitz
Quick hit. Big presence.
A short-form vertical placement built for fast-moving content.
05 See it in action
This is what your ad actually looks like.
Don't take our word for it.
Watch it.
Summer Content → Refreshment / FMCG
Home Tour Content → Real Estate
House Warming Content → Real Estate
Celebrity Tour Experience → Travel Booking
Kids Content → Refreshment Drink
06 Contextual matching
We don't just find views.
We don't just find views.
We find the right views.
Every creator and video in our inventory is categorized by
Construction→ Electrical Brand
Parenting→ Baby Care
Beauty→ Skincare
Automotive→ Car Accessories
- A construction campaign doesn't end up inside kids' videos.
- A beauty campaign doesn't get thrown randomly into car content.
- A financial product doesn't get distributed blindly across unrelated entertainment.
Right brand. Right content. Right audience.
07 Creator inventory
We keep the inventory active.
We continuously onboard YouTube creators who meet our eligibility criteria.
Active channels
Regular publishing activity.
Open to sponsorships
Creators are willing to accept brand placements.
Minimum view requirements
Channels meet our performance criteria.
Verified inventory
We review creator activity and audience performance.
Fresh inventory
New creators are added regularly.
A large, active and constantly refreshed creator inventory ready for campaigns.
08 Why Antonello
Why this works.
Context
Your brand appears where the conversation makes sense.
Approval
You approve the creative and placement before it goes live.
Attention
People already chose to watch the creator.
Scale
Take contextual campaigns from one creator to millions of views.
Transparency
Creator views and channel performance are publicly available and independently verifiable.
Simplicity
One campaign. One partner. Multiple creators.
09 About Antonello
We've been on both sides of the screen.
Antonello is built by people with experience across advertising, media, design and digital products.
We've worked with brands, agencies and media businesses across:
mena | apac | europe | americas
We've worked across advertising, UI/UX, digital media, creative production and media-buying environments — giving us a practical understanding of how brands think about attention, audiences, campaigns and media.
Now we're building a better place for brands to appear inside creator content.